In 2015, the US-based program was launched by the Trustworthy Accountability Group (TAG). Main aim of TAG is to clean up the advertising ecosystem to reduce the performance of pirate websites. Many global companies such as Disney, Warner, Facebook and Google became partners of TAG.

The latest TAG report from January 2019 has brought significant success, including a reduction in the number of ad impressions of pirate sites by 90%, from 20 billion in 2016 to 2 billion in 2018. In the report which was written in 2016-2017, more than 60 brands had spent large amounts of money on advertisements in pirate sites. A few of premium brands had from 5 to 25 million views per month. In 2018 there was found unnoticeable quantities of premium advertises on pirate sites.

Taking part in TAG is very expensive, the basic membership of TAG for an advertiser who wants to be entered into the register of trusted partners costs at least US $10,000 and the highest rate is US $75,000. (ns)


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